packaging design
& new product development.

We'll turn your product into a desirable brand.
At Eye Candy, we go beyond packaging – we craft a visual identity that transforms your product into a unique brand proposition, engaging and communicating with consumers.
Our designs not only strengthen the value perception of your brand but also position it as a category leader, meeting the evolving expectations of today's consumers.

We specialise in revealing your brand's full potential, evident in successful packaging designs for national and international companies like Coles, CUB, Foster's, Metcash, Siemens, and prominent dairy exporters.


Two Raquets

A wine label designed to celebrate the Australian Open Tennis. Two Raquets is a light and crisp sauvignon blanc designed to cool you down under the hot Aussie sun. The design borrows from the historic side of tennis with the crest design, balanced with fun typography as to not take itself too seriously. You will love the look of this wine as much as the wine itself.


Ginger Dingo

An instantly iconic design for Wilde Brewing Co. This beer branding for Ginger Dingo delivers a quintessential Australia spirit for those who love the outdoors. Inspired by the red centre of Australia we developed the naming and packaging design for this new product development featuring the infamous Aussie Dingo and big orange sky - the prefect fit for an Aussie ginger beer.


Go Vegan

Vegan ice cream branding for the impossibly decadent plant chocolate truffle, deserved equally enticing packaging design to match.
Rich and luscious with only premium Australian ingredients, the deep green and metallic copper palette suggested the delicious dessert within.
Launched 2020 for the restaurant, hospitality and events market.
One taste of Go Vegan Dark Chocolate Truffle and you're hooked!


Kating Lane

Farm-gate branding and packing for a micro batch food producer in central Victoria. The client wanted the packaging to reflect natural beauty and simplicity of their produce. The mix of watercolour painted ingredient and clean lines and open space delivered the perfect mix of quality and approachablity required to make this a huge success - leading to line extensions in premium olive oil.


Jack's Bar Snacks

Private label packaging design for Coles Express, this concept was designed to inspire!
Taking your taste buds around the world from a New York pretzel street stand to an old English pub to the hip bars of St. Kilda - Jack's Snacks are a round the world plane ticket in a tub.


Original Spirit Co.

Packaging design for the Mornington Peninsula gin distillery, Original Spirit Co, was a second coming for this existing, but yet to be established brand. Eye Candy was tasked with rebranding their core range of gin products, which had won awards for product but packing needed to be revitalised. Upon enormous success of the core range's rebrand, we then helped name, brand and launch their first to market NPD line "GinFusion", which has enjoyed 7 line extensions due to demand in Dan Murphy's.


Steamrail Brews

Developed for Coles Liquor as a private label beer brand, Eye Candy carefully designed crafted everything from naming, branding and positioning through to illustrations and packaging design.
A new entrant into the craft beer category, Steamrail quickly became and Aussie favourite seeing 5 beer SKU's added, 1 cider and launch of the Pale Ale into 357mL cans.
Within 2 years, Steamrail was the #2 in the craft beer category in Coles retailer chains. This brand sold off the back of no above the line or consumer promos - just compelling branding and packaging alone.


Tania Foods

Tania Foods has been producing quality products since 1962. Eye Candy delivered a refreshed master brand and packaging overhaul for their conserve range. Applying a striking hierarchy to the label face the Tania brand showcase quality cues at a budget price. Off the back of the successful jam packaging design, we also developed the range of crackers and further line extensions in their preserved range.


Wilde Isotonic 0% Alc

Zero alcohol beer branding for a Wilde Isotonic Beer. This super crisp and refreshing brew is for those who love a refreshing can straight from the esky but don't want it to get in the way of their adventurous lifestyle. Infused with vitamins and hyrdrolites, this was a product that needed a design to show this was no ordinary beer - nor the run of the mill Zero beer - this is Wilde Isotonic. Enjoyment and lifestyle, with no compromises.